Boden, Jeanne.

Mindmapping China : language, discourse and advertising in China / Jeanne Boden ; cover design, David Hyde ; cover photograph, Jeanne Boden ; book design, David Hyde ; photography, Jeanne Boden. - 1 online resource (228 pages) : illustrations, photographs

Includes bibliographical references and index.




Language and culture--China.
Chinese language--Social aspects.
Chinese language--Political aspects.
Intercultural communication.
Advertising--China.


Electronic books.

PL1035 / .B634 2010

495.1