Gulas, Charles S.,  1962- <br/><br/>
Humor in advertising  a comprehensive analysis /  [electronic resource] : 
Charles S. Gulas and Marc G. Weinberger. 
 - Armonk, N.Y. :  M.E. Sharpe, Inc.,  c2006. 
 - xiv, 240 p. :  ill. 
<br/><br/>Includes bibliographical references (p. 207-224) and indexes. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Wit and humor in advertising.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5821  / .G87 2006 
<br/><br/><label>Dewey Class. No.: </label>659.1/02/07