TY  - BOOK
AU  - Gulas,Charles S.
AU  - Weinberger,Marc G.
ED  - ProQuest (Firm)
TI  - Humor in advertising: a comprehensive analysis 
AV  - HF5821 .G87 2006
U1  - 659.1/02/07 22
PY  - 2006///
CY  - Armonk, N.Y.
PB  - M.E. Sharpe, Inc.
KW  - Wit and humor in advertising
KW  - Electronic books
N1  - Includes bibliographical references (p. 207-224) and indexes; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=3060578
ER  -