TY  - BOOK
AU  - White,Michael
ED  - ProQuest (Firm)
TI  - A Short course in international marketing blunders: mistakes made by companies that should have known better 
T2  - The Short course in international trade series
AV  - HF1416 .W48 2002
U1  - 658.8/48 21
PY  - 2002///
CY  - Novato, CA
PB  - World Trade Press
KW  - Export marketing
KW  - International business enterprises
KW  - Management
KW  - Business failures
KW  - Electronic books
N1  - Includes bibliographical references; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=3051621
ER  -