TY  - BOOK
AU  - J. Paul Peter
AU  - James H. Donnelly
TI  - Preface to Marketing Management 
SN  - 9781259251641 
U1  - 658.8 
PB  - McGraw Hill Higher Education 
N2  - Offers a presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. This book serves as an overview for critical issues in marketing management
ER  -