J. Paul Peter <br/><br/>
Preface to Marketing Management  
J. Paul Peter, James H. Donnelly 
 - 14th Ed 
 -  McGraw Hill Higher Education   2014  
<br/><br/> Offers a presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. This book serves as an overview for critical issues in marketing management. 
<br/><br/><label>ISBN: </label>9781259251641  
<br/><br/><label>Dewey Class. No.: </label>658.8