TY - BOOK AU - Sternkopf,Sylva-Michele ED - ProQuest (Firm) TI - English in marketing: international communication strategies in small and medium-sized enterprises AV - HF5415.123 .S74 2005 PY - 2005/// CY - Berlin PB - Frank & Timme KW - Communication in marketing KW - Communication, International KW - International business enterprises KW - Business communication KW - Electronic books N1 - Includes bibliographical references; pt. I. Discourse analysis of marketing communications -- pt. II. Semiotic and linguistic analysis of promotional literature -- pt. III. Merging results; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries UR - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=3033547 ER -