Sternkopf, Sylva-Michele. <br/><br/>
English in marketing  international communication strategies in small and medium-sized enterprises /  [electronic resource] : 
Sylva-Michele Sternkopf. 
 - Berlin :  Frank & Timme,  2005. 
 - 379 p. :  ill. 
<br/><br/>Includes bibliographical references. 
<br/><br/>pt. I. Discourse analysis of marketing communications -- pt. II. Semiotic and linguistic analysis of promotional literature -- pt. III. Merging results. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><br/>In English with a contribution in German. 
<br/><br/><label>ISBN: </label>9783865969309 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Communication, International.<br/>International business enterprises.<br/>Business communication.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .S74 2005