Sherlekar, S. A.

Global marketing management (under value-based integrated customerised approach) / [electronic resource] : S.A. Sherlekar, Virendra Sharad Sherlekar. - Rev. ed. - Mumbai [India] : Himalaya Pub. House, 2010. - 578 p. : ill.

Includes bibliographical references (p. [572]) and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.




Export marketing--Management.
International business enterprises--Management.


Electronic books.

HF1416 / .S54 2010