Axelrod, Alan,  1952- <br/><br/>
Getting your way every day  mastering the lost art of pure persuasion /  [electronic resource] : 
Alan Axelrod. 
 - Washington, D.C. :  AMACOM,  2007. 
 - 293 p. 
<br/><br/> Includes index. 
<br/><br/>Get ready to win -- Profit from ancient wisdom -- Look for an argument -- Lay it all out -- Be reasonable -- Be ethical, be emotional -- Stay out of the palace of fallacy -- Welcome to the house of style -- Go beyond words -- Make your case and get your way -- Talk yourself into the job you want -- Move your boss -- Inspire your staff -- Motivate your colleagues -- Win your customers -- Satisfy your customers -- Convince your customers -- Deal with your vendors -- Close with your investors and lenders -- Commemorate and celebrate -- Epilogue - when rhetoric hits the speed of light. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)<br/>Rhetoric.<br/>Influence (Psychology)<br/>Business communication.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>BF637.P4  / A94 2007 
<br/><br/><label>Dewey Class. No.: </label>153.8/52