TY - BOOK AU - Axelrod,Alan ED - ProQuest (Firm) TI - Getting your way every day: mastering the lost art of pure persuasion AV - BF637.P4 A94 2007 U1 - 153.8/52 22 PY - 2007/// CY - Washington, D.C. PB - AMACOM KW - Persuasion (Psychology) KW - Rhetoric KW - Influence (Psychology) KW - Business communication KW - Electronic books N1 - Includes index; Get ready to win -- Profit from ancient wisdom -- Look for an argument -- Lay it all out -- Be reasonable -- Be ethical, be emotional -- Stay out of the palace of fallacy -- Welcome to the house of style -- Go beyond words -- Make your case and get your way -- Talk yourself into the job you want -- Move your boss -- Inspire your staff -- Motivate your colleagues -- Win your customers -- Satisfy your customers -- Convince your customers -- Deal with your vendors -- Close with your investors and lenders -- Commemorate and celebrate -- Epilogue - when rhetoric hits the speed of light; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries UR - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=3001858 ER -