TY  - BOOK
AU  - Wallace,Linda K.
ED  - ProQuest (Firm)
TI  - Libraries, mission & marketing: writing mission statements that work 
AV  - Z678 .W327 2004
U1  - 027 22
PY  - 2004///
CY  - Chicago
PB  - American Library Association
KW  - Libraries
KW  - Aims and objectives
KW  - Mission statements
KW  - Library planning
KW  - Marketing
KW  - Electronic books
N1  - Includes bibliographical references (p. 77-78) and index; Putting the mission in mission statement -- Marketing, mission, and message -- Writing a mission statement -- Putting your statement to work -- Mission statements; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=3001659
ER  -