Wallace, Linda K. <br/><br/>
Libraries, mission & marketing  writing mission statements that work /  [electronic resource] : 
 Libraries, mission and marketing 
Linda K. Wallace. 
 - Chicago :  American Library Association,  c2004. 
 - vi, 82 p. 
<br/><br/>Includes bibliographical references (p. 77-78) and index. 
<br/><br/>Putting the mission in mission statement -- Marketing, mission, and message -- Writing a mission statement -- Putting your statement to work -- Mission statements. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Libraries--Aims and objectives.<br/>Mission statements.<br/>Library planning.<br/>Libraries--Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>Z678  / .W327 2004 
<br/><br/><label>Dewey Class. No.: </label>027