McLean, Fiona,  1961- <br/><br/>
Marketing the museum  [electronic resource] / 
Fiona McLean. 
 - London ;  New York :  Routledge,  1997. 
 - 257 p. :  ill. 
<br/><br/>Includes bibliographical references (p. 232-245) and index. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Museums--Marketing.<br/>Museums--Management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>AM121  / .M4 1997 
<br/><br/><label>Dewey Class. No.: </label>069/.5