Economics for Business: Blending Theory and Practice /
Ian Worthington, Chris Britton, Andy Rees.
- 2nd ed.
- Harlow : Pearson Professional Education, 2005.
- 542 p. : ill. ; 25 cm
PART ONE: THE FIRM IN ITS ENVIRONMENT 1. Studying business economics 2. Organisation for production: practical and theoretical PART TWO: DEMAND AND SUPPLY 3. Consumer and market demand 4. Consumer behaviour 5. Supply, costs and profits 6. Firms' objectives and behaviour PART THREE: MARKETS AND PRICES 7. Market structures 8. Conduct and performance 9. Pricing in theory and practice 10. International markets PART FOUR: GOVERNMENT, FIRMS AND MARKETS 11. Government and business 12. The macroeconomic environment of the firm 13. Human resource issues 14. Business, government and the natural environment PART FIVE: ANALYSIS FOR BUSINESS DECISION MAKING 15. Linking business economics and business decision making 16. Estimating and forecasting techniques INDEX
Economics for Business: Blending Theory and PracticeSecond edition Ian Worthington, Chris Britton and Andy Rees Economics for Business is a concise, business focused book which illustrates how the ideas and perspectives of economics can help us make sense of the world in which we live. This book takes a business first approach and then applies the economic theory to the business world.