Economics for Business /
David Begg and Damian Ward.
- 4th ed.
- Maidenhead, Berkshire : McGraw Hill Higher Education, 2012.
- xv, 451 pages : color illustrations ; 27 cm.
SECTION 1. Introduction. Economics for business -- SECTION 2. Understanding markets. Consumers in the market place -- Firms in the market place -- Markets in action -- SECTION 3. Competition and profitability. Market structure and firm performance -- Strategic rivalry -- Growth strategies -- Governing business -- SECTION 4. Domestic macroeconomics. Introduction to the macroeconomy -- Measuring macroeconomic variables and policy issues -- Expenditure and fiscal policy -- Money, banking and interest -- Inflation, output and economic policy -- Supply-side policies and economic growth -- SECTION 5. Global economics. Exchange rates and the balance of payments -- Globalization -- Glossary.
Offering an integrative approach, this book uses references to real-world examples to demonstrate how modern economics can illuminate the problems that businesses face every day. Thus, the text emphasizes economic reasoning as the solution to business problems.