Hopkins, Phil,  1958- <br/><br/>
Mass moralizing :  marketing and moral storytelling / 
Phil Hopkins. 
 - 1 online resource (259 pages) :  illustrations 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780739188521 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Moral and ethical aspects.<br/>Communication--Moral and ethical aspects.<br/>Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>P94  / .H658 2015 
<br/><br/><label>Dewey Class. No.: </label>175