TY  - BOOK
AU  -  Temporal, Paul.
TI  -  Public sector branding in Asia
SN  - 9789812324207
AV  - HC415 I53  T46 2004
PY  - 2004///
CY  -  Singapore : 
PB  - Times Editions
KW  - Industrial promotions
KW  - Asia
KW  - Place marketing
N1  - 
Introduction -- The nation brand effect -- Public sector brand challenges and opportunities -- The principles of branding -- Brand architecture and management -- Brand image vectors -- Targeted brand marketing and management -- Gaining the brand advantage
ER  -