Temporal, Paul. <br/><br/>
Public sector branding in Asia / 
Paul Temporal 
 - Singapore :   Times Editions,  2004. 
 - x, 126 p. :   ill. (some col.) ;   22 cm. 
<br/><br/><br/>Introduction -- The nation brand effect -- Public sector brand challenges and opportunities -- The principles of branding -- Brand architecture and management -- Brand image vectors -- Targeted brand marketing and management -- Gaining the brand advantage. 
<br/><br/><label>ISBN: </label>9789812324207 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial promotions--Asia<br/>Place marketing--Asia
<br/><br/><label>LC Class. No.: </label>HC415 I53   / T46 2004