TY  - BOOK
AU  - Govindarajan, Vijay,
TI  - How Stella saved the farm: a tale about making innovation happen 
SN  - 9780230761360
AV  - HD31 G59 2013
PY  - 2013///
CY  - New York
PB  - St. Martin's Press
KW  - Management
KW  - Creative thinking
KW  - Strategic planning
ER  -