TY  - BOOK
AU  -  Jay Heinrichs.
TI  - Winning arguments : : from Aristotle to Obama  : everything you need to know about the art of persuasion
SN  -  9780141032580
AV  - P301.5 P47  H45 2010
PY  - 2010///
CY  - London : Penguin, 2010.
PB  - Penguin, 
KW  - Persuasion
ER  -