Jay Heinrichs. <br/><br/>
Winning arguments :   from Aristotle to Obama  : everything you need to know about the art of persuasion 
Jay Heinrichs. 
 - London : Penguin, 2010.  Penguin,   2010. 
 - 326 pages ;  ill.:  20 cm. 
<br/><br/><label>ISBN: </label>9780141032580 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion
<br/><br/><label>LC Class. No.: </label>P301.5 P47   / H45 2010