TY - BOOK AU - Sheth,Jagdish N. AU - Sisodia,Rajendra ED - ProQuest (Firm) TI - Does marketing need reform?: fresh perspectives on the future AV - HF5415 .D623 2006 U1 - 658.8 22 PY - 2006/// CY - Armonk, N.Y. PB - M.E. Sharpe KW - Marketing KW - Electronic books N1 - Includes bibliographical references and index; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries UR - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1968861 ER -