TY - BOOK AU - Eagar, Rob TI - Sell your book like wildfire : : the writer's guide to marketing & publicity SN - 9781599634210 AV - Z285.6 E24 2012 PY - 2012/// CY - Cincinnati, Ohio : PB - Writer's Digest KW - Selling N1 - To succeed in today's publishing climate, you have to be more than just a great writer... you also have to be a great marketer. This book helps authors learn how to: increase their book sales by driving readers to websites and bookstores; secure more media interviews and speaking engagements; and create raving fans that buzz about their book ER -