TY  - BOOK
AU  - Hunt,Shelby D.
TI  - Marketing theory: foundations, controversy, strategy, resource-advantage theory 
AV  - HF5415 .H869 2015
U1  - 658.8001 22
PY  - 2015///
CY  - Oxfordshire, England, New York, New York
PB  - Routledge
KW  - Marketing
KW  - Marketing research
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1900001
ER  -