Hunt, Shelby D., <br/><br/>
Marketing theory :  foundations, controversy, strategy, resource-advantage theory / 
Shelby D. Hunt. 
 - 1 online resource (512 pages) :  illustrations, charts 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781315702537 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing research.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415  / .H869 2015 
<br/><br/><label>Dewey Class. No.: </label>658.8001