TY  - BOOK
AU  - Wilde,Sven
TI  - Viral marketing within social networking sites: the creation of an effective viral marketing campaign 
AV  - HF5415.1265 .W55 2014
PY  - 2014///
CY  - Hamburg
PB  - Diplomica Verlag
KW  - Viral marketing
KW  - Marketing
KW  - Social aspects
KW  - Social media
KW  - Internet marketing
KW  - Public relations
KW  - Electronic books
N1  - Includes bibliographical references
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1897052
ER  -