Wilde, Sven, <br/><br/>
Viral marketing within social networking sites :  the creation of an effective viral marketing campaign / 
Sven Wilde. 
 - 1 online resource (94 pages) :  illustrations 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9783842849228 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Viral marketing.<br/>Marketing--Social aspects.<br/>Social media.<br/>Internet marketing.<br/>Public relations.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .W55 2014