Dearborn, Jenny, Data driven : how performance analytics delivers extraordinary sales results / Jenny Dearborn. - 1 online resource (252 pages) : illustrations Includes index. ISBN: 9781119043355 Subjects--Topical Terms: Management--Statistical methods.Business planning--Statistical methods.Performance.Big data.Business intelligence.Decision making--Statistical methods. Index Terms--Genre/Form: Electronic books. LC Class. No.: HD30.215 / .D43 2015