TY - BOOK AU - Pelet,Jean-Eric TI - Mobile platforms, design, and apps for social commerce SN - 9781522524694 AV - HF5548.38 M63 M63 2017 PY - 2017///] CY - Hershey, PA PB - Business Science Reference, an imprint of IGI Global KW - Mobile apps KW - Development KW - Business KW - Computer programs N1 - Includes bibliographical references (pages 347-400) N2 - "This book provides relevant theoretical frameworks and the latest empirical research findings regarding Mobile Platforms, Design, and Apps for Social Commerce. It is a valuable resource on the strategic impact of mobile technologies in a wide range of applications and organizations in sectors such as business, commerce, marketing, knowledge management, learning, entertainment, human-computer interaction and social media"-- ER -