Mobile platforms, design, and apps for social commerce /
Jean-Eric Pelet, [editor] ESCE International Business School, Paris, France.
- xxi, 411 pages : illustrations ; 29 cm
Includes bibliographical references (pages 347-400)
"This book provides relevant theoretical frameworks and the latest empirical research findings regarding Mobile Platforms, Design, and Apps for Social Commerce. It is a valuable resource on the strategic impact of mobile technologies in a wide range of applications and organizations in sectors such as business, commerce, marketing, knowledge management, learning, entertainment, human-computer interaction and social media"--
9781522524694
2017003171
Mobile apps--Development. Business--Computer programs.