Mobile platforms, design, and apps for social commerce / Jean-Eric Pelet, [editor] ESCE International Business School, Paris, France. - xxi, 411 pages : illustrations ; 29 cm

Includes bibliographical references (pages 347-400)

"This book provides relevant theoretical frameworks and the latest empirical research findings regarding Mobile Platforms, Design, and Apps for Social Commerce. It is a valuable resource on the strategic impact of mobile technologies in a wide range of applications and organizations in sectors such as business, commerce, marketing, knowledge management, learning, entertainment, human-computer interaction and social media"--

9781522524694

2017003171


Mobile apps--Development.
Business--Computer programs.

HF5548.38 M63 / M63 2017