TY - BOOK AU - Brunner,Felix AU - Rudolph,Thomas TI - Toward cross-channel management: a comprehensive guide for retail firms AV - HF5429 .B786 2015 U1 - 658.87 23 PY - 2015/// CY - Berlin, Germany PB - De Gruyter Oldenbourg KW - Retail trade KW - Management KW - Consumer behavior KW - Stores, Retail KW - Shopping KW - Electronic books N1 - Includes bibliographical references at the end of each chapters UR - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1867171 ER -