TY  - BOOK
AU  - Podnar,Klement
TI  - Corporate communication: a marketing viewpoint 
AV  - HD30.3 .P625 2015
U1  - 658.4/5 23
PY  - 2015///
CY  - Oxfordshire, England, New York, New York
PB  - Routledge
KW  - Communication in organizations
KW  - Corporate culture
KW  - Corporate image
KW  - Organizational behavior
KW  - Marketing
KW  - Management
KW  - Electronic books
N1  - Includes bibliographical references at the end of each chapters and indexes
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1843535
ER  -