Podnar, Klement, <br/><br/>
Corporate communication :  a marketing viewpoint / 
Klement Podnar. 
 - 1 online resource (235 pages) :  illustrations 
<br/><br/>Includes bibliographical references at the end of each chapters and indexes. 
<br/><br/><label>ISBN: </label>9781315752785 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in organizations.<br/>Corporate culture.<br/>Corporate image.<br/>Organizational behavior.<br/>Marketing--Management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD30.3  / .P625 2015 
<br/><br/><label>Dewey Class. No.: </label>658.4/5