TY  - BOOK
AU  - Runia,Peter M.
TI  - Marketing: prozess- und praxisorientierte grundlagen 
AV  - HF5415 .M375 2015
U1  - 658.8 23
PY  - 2015///
CY  - Berlin, Germany, Boston, Massachusetts
PB  - De Gruyter Oldenbourg
KW  - Marketing
KW  - Business
KW  - Sales promotion
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1809885
ER  -