Marketing :  prozess- und praxisorientierte grundlagen / 
Peter M. Runia [and three others]. 
 - 1 online resource (400 pages) :  illustrations (some color) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9783110413960 9783110413977 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Business.<br/>Sales promotion.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M375 2015 
<br/><br/><label>Dewey Class. No.: </label>658.8