TY  - BOOK
AU  - Noble,Charles
AU  - Durmusoglu,Serdar
AU  - Griffin,Abbie
AU  - Wallace,C.
TI  - Open innovation: new product development essentials from the PDMA 
AV  - HF5415.153 .O64 2014
U1  - 658.5/75 23
PY  - 2014///
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - New products
KW  - Management
KW  - Product management
KW  - Electronic books
N1  - Includes bibliographical references at the end of each chapters and index
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1791960
ER  -