Open innovation :  new product development essentials from the PDMA / 
edited by Charles Noble, Serdar S. Durmusoglu, Abbie Griffin ; cover design, C. Wallace. 
 - 1 online resource (386 pages) :  illustrations, graphs, tables 
<br/><br/>Includes bibliographical references at the end of each chapters and index. 
<br/><br/><label>ISBN: </label>9781118770788 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management.<br/>Product management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .O64 2014 
<br/><br/><label>Dewey Class. No.: </label>658.5/75