Schilling, Melissa A.
Strategic management of technological innovation
Melissa A. Schilling.
- New York McGraw-Hill/Irwin, c
- xi, 289 p. : ill. 23 cm.
9780071111959 0072942983 (alk. paper)
Technological innovations--Management.
New products--Management.
Strategic planning.
HD45 .S3353 2005 / HD45 .S3353 2005