Schilling, Melissa A.

Strategic management of technological innovation Melissa A. Schilling. - New York McGraw-Hill/Irwin, c - xi, 289 p. : ill. 23 cm.

9780071111959 0072942983 (alk. paper)


Technological innovations--Management.
New products--Management.
Strategic planning.

HD45 .S3353 2005 / HD45 .S3353 2005