TY  - BOOK
AU  - Schrage, Michael. 
TI  - Serious play : how the world's best companies simulate to innovate 
SN  - 9780875848143
AV  - HD45 .S368 2000 HD45 .S368 2000
PY  - 2000///
CY  - Boston 
PB  - Harvard Business School Press, 
KW  - Technological innovations
KW  - Management
KW  - Simulation methods
ER  -