Brands, Robert F.  <br/><br/>
Robert's rules of innovation   a 10-step program for corporate survival  
Robert F. Brands, with Martin J. Kleinman.  
 - Hoboken, N.J.   John Wiley & Sons, c 
 - xii, 212 p. :   ill.   21 cm. 
<br/><br/><label>ISBN: </label>9780470596999 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Technological innovations--Management.<br/>Diffusion of innovations--Management.<br/>Organizational change.
<br/><br/><label>LC Class. No.: </label>HF5415.153 .B725 2010  / HF5415.153 .B725 2010