Thaler, Richard H.

Nudge improving decisions about health, wealth, and happiness Richard H. Thaler, Cass R. Sunstein. - New Haven Yale University Press, 2008 - x, 293 p. : ill. 25 cm.

Includes bibliographical references (p. 263-282) and index.

9780141040011


Economics--Psychological aspects.
Choice (Psychology)--Economic aspects.
Decision making--Psychological aspects.
Consumer behavior.

HB74.P8 / T53 2008