TY  - BOOK
AU  - Winston,Wayne L.
TI  - Marketing analytics: data-driven techniques with Microsoft Excel 
AV  - HF5548.4.M523 .W567 2014
U1  - 658.80072 
PY  - 2014///
CY  - Indianapolis, Indiana
PB  - John Wiley & Sons, Incorporation
KW  - Microsoft Excel (Computer file)
KW  - Marketing research
KW  - Data processing
KW  - Electronic books
N1  - Includes index
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1629159
ER  -