TY  - BOOK
AU  - Moon, Youngme. 
TI  - Different : escaping the competitive herd 
SN  - 9780307460851
AV  - HF5415 .M58 2010 HF5415 .M58 2010
CY  - New York 
PB  - Crown Publishers, c
KW  - Marketing
KW  - Competition
ER  -