Moon, Youngme.  <br/><br/>
Different   escaping the competitive herd  
Youngme Moon ; illustrations by Lynn Carruthers.  
 - 1st ed. 
 - New York   Crown Publishers, c 
 - xviii, 268 p. :   ill.   22 cm. 
<br/><br/><label>ISBN: </label>9780307460851 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Competition
<br/><br/><label>LC Class. No.: </label>HF5415 .M58 2010  / HF5415 .M58 2010