TY  - BOOK
AU  - Michael R. Solomon
TI  - Consumer Behavior: Buying, Having, and Being, Global Edition 
SN  - 9781292318103 
U1  - 658.8342 
PY  - 2019///. 
CY  - Harlow, United Kingdom
PB  - Pearson Education Limited
N1  - PART 1: FOUNDATIONS OF CONSUMER BEHAVIOR 
1. Buying, Having, and Being: An Introduction to Consumer Behavior 
2. Consumer and Social Well-Being 
PART 2: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR 
3. Perception 
4. Learning and Memory 
5. Motivation and Affect 
6. The Self and Gender Identity 
7. Personality, Lifestyles, and Values 
PART 3: CHOOSING AND USING PRODUCTS 
8. Attitudes and Persuasive Communications 
9. Decision Making 
10. Buying, Using, and Disposing 
PART 4: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS 
11. Group Influences and Social Media 
12. Income and Social Class 
13. Subcultures 
14. Culture 
Appendix I: Careers in Consumer Research 
Appendix II: Research Methods 
Appendix III: Sources of Secondary Data
N2  - A #1 best-selling text for consumer behaviour courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behaviour
ER  -