TY  - BOOK
AU  - Michael R. Solomon
TI  - Consumer Behavior: Buying, Having, and Being 
SN  - 9780273767312 
U1  - 658.8342 
PY  - 2012///. 
CY  - Harlow, United Kingdom
PB  - Pearson Education, 
N1  - Section 1 Consumers in the Marketplace

Chapter 1 Buying, Having, and Being



Section 2 Consumers as Individuals

Chapter 2 Perception

Chapter 3 Learning and Memory

Chapter 4 Motivation and Global Values

Chapter 5 The Self

Chapter 6 Personality and Psychographics



Section 3 Consumers as Decision Makers

Chapter 7 Attitudes and Persuasion

Chapter 8 Decision Making

Chapter 9 Buying and Disposing

Chapter 10 Organizational and Household Decision Making



Section 4 Consumers and Subcultures

Chapter 11 Groups and Social Media

Chapter 12 Social Class and Lifestyles

Chapter 13 Subcultures

Chapter 14 Culture
N2  - Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences
ER  -