Michael R. Solomon <br/><br/>
Consumer Behavior: Buying, Having, and Being / 
Michael R. Solomon 
 - 10th ed. 
 - Harlow, United Kingdom :  Pearson Education,   ©2012.  
 - 639 p. : illustrations (chiefly color), portraits (chiefly color) ; 27 cm. 
<br/><br/>Section 1 Consumers in the Marketplace<br/><br/>Chapter 1 Buying, Having, and Being<br/><br/><br/><br/>Section 2 Consumers as Individuals<br/><br/>Chapter 2 Perception<br/><br/>Chapter 3 Learning and Memory<br/><br/>Chapter 4 Motivation and Global Values<br/><br/>Chapter 5 The Self<br/><br/>Chapter 6 Personality and Psychographics<br/><br/><br/><br/>Section 3 Consumers as Decision Makers<br/><br/>Chapter 7 Attitudes and Persuasion<br/><br/>Chapter 8 Decision Making<br/><br/>Chapter 9 Buying and Disposing<br/><br/>Chapter 10 Organizational and Household Decision Making<br/><br/><br/><br/>Section 4 Consumers and Subcultures<br/><br/>Chapter 11 Groups and Social Media<br/><br/>Chapter 12 Social Class and Lifestyles<br/><br/>Chapter 13 Subcultures<br/><br/>Chapter 14 Culture 
<br/><br/> Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. 
<br/><br/><label>ISBN: </label>9780273767312  
<br/><br/><label>Dewey Class. No.: </label>658.8342