The handbook of international advertising research / 
edited by Hong Cheng. 
 - First edition. 
 - 1 online resource (657 pages) :  illustrations, tables. 
 - Handbooks in communication and media .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781118378496 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Research--Congresses.<br/>Foreign trade promotion--Research--Congresses.<br/>Advertising.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF1009.5  / .H363 2014 
<br/><br/><label>Dewey Class. No.: </label>658.8