The handbook of international advertising research / edited by Hong Cheng. - First edition. - 1 online resource (657 pages) : illustrations, tables. - Handbooks in communication and media . Includes bibliographical references and indexes. ISBN: 9781118378496 Subjects--Topical Terms: Export marketing--Research--Congresses.Foreign trade promotion--Research--Congresses.Advertising. Index Terms--Genre/Form: Electronic books. LC Class. No.: HF1009.5 / .H363 2014 Dewey Class. No.: 658.8