Berger, Arthur Asa,  1933- <br/><br/>
Essentials of mass communication theory / 
Arthur Asa Berger. 
 - 1 online resource (225 pages) :  illustrations 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781452247519 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Philosophy.<br/>Mass media--United States.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>P90  / .B413 1995 
<br/><br/><label>Dewey Class. No.: </label>302.23/0973